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Sofia Ayuso

Hi! My name is Sofia Ayuso and I’m a Lisbon based Visual Designer & Illustrator.

Drop me a line at

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As a kid, my favourite thing to do (Barbie dolls aside - I am a 90’s kid) was drawing. That didn’t change much as I got older (minus the Barbie), except I really got into drawing on the computer and creating graphics and videos. One thing led to another and I ended up graduating in Product Design at the Fine Arts University in Lisbon - only to realise at some point that what really makes me happy is drawing stuff and creating visuals.

So that’s what I’ve been doing in the last 6 years for big national companies such as EDP, TAP Air Portugal, Brisa, Via Verde, Galp, Fidelidade and Universal Music Portugal as well as freelance projects for small companies and individuals - ranging from branding to tattoo design.

Looking back to the work I’ve done, I feel like I’ve developed my own style and created a sort of proprietary feel to the things I do. I definitely love working with thick lines, digital illustration that has a naive or whimsy touch to it, bright and pastel colours (as cliché as it might be, I have a thing for Millennial Pink) and, most of all, I like to blur the line between expressive and minimalist.

If you feel you had a project that I’m suited for, let’s chat:


Icon Design


Line Characters





Browse through the gallery of cool people who have inked my designs
or purchase a permit for yourself!

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Open for business!